Meet the Committee - Jørgen Buch

We caught up with Jørgen Buch, Business Development Manager at TFS Services AS who has supported ICoTA Scandinavia for a number of years now. Read on to learn more about his work and passion for the intervention industry!

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Current Role within ICoTA Norway:

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Within ICoTA in Norway, I serve as something of a “senior backseat driver”—overlooking activities, sharing advice, and stepping in to help wherever it’s needed. It’s a supportive role focused on guidance, experience-sharing, and keeping things moving in the right direction.

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How did you get into the coiled tubing/well intervention industry?

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I started out as a young coiled tubing operator back in the 1990s, working primarily offshore in Norway. Over the years, the job took me to projects across the Middle East, the US, Canada, and the UK, giving me broad exposure to different operational styles and intervention challenges.After several years in the field, I moved into sales and support, which opened the door to a wider involvement in the well intervention space. From there, my work expanded to include well tractor services, mechanical and slickline operations, thru‑tubing tools, and wireline tools—giving me a comprehensive view of the full intervention toolbox.It’s been a natural progression from hands‑on operational work to a broader, more strategic role within intervention technologies and solutions. I’ve always had a strong interest in identifying new technologies and bringing them to market, and I’ve also gained valuable experience working with start‑ups in the energy sector.

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What does your role on the ICoTA Committee involve?

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My role in the ICoTA committee involves a committed and active engagement in all our activities. I focus strongly on knowledge sharing, both in terms of HSE and operational practices, ensuring that valuable experience and lessons learned are passed across the intervention community.A key part of my contribution is encouraging and supporting Young Professionals (YPs) in their work within well intervention. Helping the next generation grow, develop, and gain confidence in the industry is something I take great pride in.

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Why did you get involved with ICoTA?

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I was encouraged to join ICoTA at an early stage in my career, and I was welcomed straightaway by more experienced members who made the environment open and supportive. I quickly discovered that this community is built on a solid foundation of knowledge sharing and genuine collaboration, and it became clear how valuable the networking aspect was. Being part of this group has played an important role in my professional development, and it continues to be a place where ideas, experience, and people are lifted.

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What's the most exciting things happening in the CT and interventions space right now - where do you see the industry heading?

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The most exciting development in intervention right now is seeing how we continue to introduce new technologies and inventive solutions that optimize operations while also making them safer. The pace of innovation is impressive, and it’s encouraging to see how each advancement contributes to more efficient, reliable, and HSE‑focused intervention work.

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What's the one thing you wish you'd known earlier in your career? Any advice for someone just starting out?

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Can't put my finger on anything. Be the "yes person"

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What's your favourite thing about the ICoTA community?

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‍My favourite thing about the ICoTA community is the strong sense of openness and collaboration. It’s a group where people genuinely share knowledge, support each other, and work together to push the industry forward. Whether you’re a young professional or someone with decades of experience, everyone is welcomed, respected, and encouraged to contribute. That spirit of community—and the willingness to help each other grow—is what I value most.

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Outside of work, what are you passionate about? Hobbies, interests, hidden talents

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Outside of work, I’m passionate about staying active and creative.One of my biggest interests is ballet—I’m an active ballet dancer, and it’s something that brings both discipline and joy into my life. It’s a great way to stay physically engaged while doing something completely different from the energy industry.I also enjoy knitting, which gives me a relaxing, hands‑on outlet for creativity. It’s a nice balance to the fast pace of the intervention world and a hobby where you can actually see something take shape in your hands.  I also tamper with AI…Copilot!